101 Social

A striking glass and steel structure rises from the Kent coastline near Birchington, impossible to miss if you're driving along the A28. 101 Social is a relatively modern landmark that's become something of a talking point for visitors to this stretch of the Isle of Thanet - part observation point, part social hub, wholly distinctive against the flat landscape.

What you'll actually find is a multi-storey building that functions as a venue space with views across the surrounding area. It's the sort of place that photographs better than it surprises in person, if I'm honest. The real draw depends entirely on what's on - events, exhibitions, or simply a reason to climb up and look out. On a clear day the vistas are decent enough, though hardly jaw-dropping unless you're new to the coastal plateau.

This works best as a stopover rather than a destination in itself. If you're staying at Birchington Vale Holiday Park or The Foxhunter Park, it's close enough for a quick look without derailing your afternoon plans. Families with teenagers might find an event worth attending; younger children will lose interest within twenty minutes. Photographers and architecture enthusiasts will get more from it than casual visitors.

Check ahead for what's actually running when you visit - a landmark is only as interesting as its programming. Free to look at the exterior certainly, but entry fees for internal spaces will vary. Worth a detour if something catches your eye, but don't rearrange your itinerary around it.