SerenArts Gallery

Bradford-on-Avon's SerenArts Gallery sits within easy reach if you're based at any of the caravan parks dotted around Wiltshire - Widbrook Barns is practically on the doorstep. It's an art space that takes itself seriously without the pretension you sometimes find in these places.

The gallery itself focuses on contemporary work, though the exact current exhibitions aren't pinned down in stone. You'll find it's the sort of place where you can spend anywhere from 45 minutes to two hours depending on how much the work speaks to you - and that's fine. Not everything needs to be a half-day commitment.

Admission details aren't publicly listed, so ring ahead before you go rather than showing up cold. The same applies to opening hours - they're not standard across the week, which is fairly typical for independent galleries in market towns like this one.

It works well as a cultural pit stop during a park-based holiday. Bradford-on-Avon itself is genuinely worth wandering around - proper Georgian architecture, decent pubs, and the river makes for a pleasant walk. If you're staying at Fairwood Lakes or one of the other parks nearby, you're within 10 minutes' drive of town centre, maybe 20 if traffic's crawling.

Realistic talk: if contemporary art doesn't move you, you'll be out in under an hour. If it does, you've found a quiet corner of Wiltshire that most tourists miss entirely. That's the appeal.