Westbury

That famous white horse carved into the chalk downland draws thousands here each year, but most visitors miss the real joy of this corner of Wiltshire. The figure itself - visible for miles across the Salisbury Plain - sits atop Westbury Hill, and the walk up from town offers cracking views across the vale below.

Westbury proper sits in the shadow of these rolling chalk hills, a working town that's refreshingly unspoilt by tourist trappings. The Three Daggers brewery keeps locals well watered, and the surrounding countryside is a walker's paradise. Edington Hill and Tinhead Hill frame the landscape to the east, while Picket Wood and Clanger Wood provide welcome shade on summer rambles.

Bratton Reservoir offers peaceful fishing spots, though it's the network of ancient tracks crossing these downs that really rewards exploration. From Westbury Hill, you can see for miles - on clear days, the Mendips rise in the distance.

The town sits just off the A350, making it easily accessible from Bath (about 20 minutes) or Warminster. Train connections run regularly to London Paddington via Reading, though having a car opens up the broader countryside properly.

Staying at one of the holiday parks dotted around the area - like Brokerswood Holiday Park or the glamping options at Mill Farm - puts you right in the heart of this downland country. You're close enough for evening pints in Westbury yet surrounded by some of Wiltshire's finest walking country. It's an ideal spot for families who want countryside adventures without the crowds of more famous destinations.