The Norfolk Gallery/Pictura

You'll find Pictura tucked away in Wroxham, a proper gem if you're after some quality contemporary art without the pretension of London's big hitters. It's a working gallery space that takes itself seriously - exhibitions change regularly, and the art on the walls actually makes you stop and think rather than just walk past. The building itself has character, and the staff know their stuff.

This is one for people who like to slow down. You're not here for a flying visit - plan a good hour if you want to actually look at things properly. It suits adults far more than it does kids, though teenagers with genuine art interests won't find it boring. Families based at Norfolk Broads Haven, just over a mile away, might want to make an afternoon of it combined with a wander round Wroxham village proper.

I'd ring ahead on the day - the independent gallery circuit means opening hours can shift, and you'll want to confirm what's on. Admission details aren't published online, but these places are almost always either free or a modest few quid. The Broads themselves dominate this part of Norfolk, so if you're here for a holiday park stay, treat Pictura as a rainy afternoon rescue plan rather than the main event. That said, it's the sort of place that makes you remember there's more to East Anglia than just water and boats.