Geallery Iceni

You'll find Gallery Iceni tucked away in Swaffham, a proper East Anglian market town where locals still know each other's names. It's a contemporary art space that punches above its weight - the sort of place you'd stumble into thinking you'd grab a quick look and end up staying for an hour.

The gallery focuses on contemporary work and often features Norfolk-based artists alongside touring exhibitions. The space itself is clean and uncluttered, which means the art actually gets room to breathe. What you see depends entirely on what's on when you visit, but there's none of that precious gallery posturing here - it feels genuinely approachable.

If you're into visual art or just fancy something that's actually different from the usual seaside attractions, it's absolutely worth a visit. Families with older kids or teenagers who aren't grumbling about being dragged round historic sites will find something to engage with. History enthusiasts might appreciate that Swaffham has proper medieval bones - the town's got real character.

Frankly, it's not a destination in itself. But if you're based at either Breckland Meadows or Norfolk Woods Resort just down the road, it's an excellent way to kill a morning or late afternoon when the weather's temperamental. The town itself has decent cafés and a proper high street, so you can make an afternoon of it without feeling like you're rationing the experience.

Best visited midweek if you can manage it - weekends bring the weekend crowd, and spaces this size get a bit claustrophobic when it's rammed.