Skeg Vegas Sign

The pink neon sign announcing 'Skeg Vegas' sits incongruously on the seafront at Skegness - a cheeky nod to the town's attempts to reinvent itself as a fun, flashy destination rather than just another East Coast resort. It's properly kitsch, which is rather the point. You can't miss it, especially after dark when the lights kick in, and it makes for the sort of daft photo that actually works on Instagram without trying too hard.

It's not going to occupy hours of your time - ten minutes maximum if you're taking snaps and having a laugh about the sheer audacity of comparing Lincolnshire's most famous beach town to Nevada. But that's fine. The sign works best as a quick stop if you're already in Skegness for the arcades, the donkey rides, or the kind of seaside chaos that made British holidays what they are. The actual seafront strip has cleaned itself up considerably in recent years, so there's something genuinely fun about standing in front of this and pretending you're anywhere but a modest holiday resort in the Midlands.

If you're based at one of the nearby parks - Parkdean Resorts Southview is barely two miles away, or Butlins if you're after proper entertainment - this is the sort of thing you'd do on a rainy afternoon or as a bit of novelty on the way to the amusement arcades. Free, obviously. No opening hours to worry about. It's just there. A proper Skegness thing.